Saturday, February 04, 2017

Ligna 2017 Hannover, Germany


Dear Mr. Keitel,

From May 22 to 26, 2017, you can expect to see the entire value chain for the wood industry in Hannover – from harvesting to processing!

Get ready for the latest products and innovative technologies.

LIGNA 2017 has a new hall layout scheme to make your visit even more efficient and to accommodate advances in technological demands.

It encompasses seven display categories:

  • Tools and Machinery for Custom and Mass Production
  • Surface Technology
  • Wood Based Panel Production
  • Sawmill Technology
  • Energy from Wood
  • Machine Components and Automation Technology
  • Forestry Technology

In particular, consolidating the areas of solid wood processing, furniture and 'woodcraft solutions' according to technological aspects provides convenient access to technological clusters which reflect the entire range of display categories and creates synergy effects to neighboring clusters.

In addition there are new, independent categories for surface technology, machine components and automation technology.

Get ready for exciting discussions, major brands on-site, and many new ideas that will influence the future of your business. Make a note of the dates in your diary right away: May 22 to 26, 2017.


Book May 29th - 31st 2017 for the Manufacturing Performance Days!


Manufacturing Performance Days 2017 will bring together manufacturing industries, researchers as well as technology and service providers from all around the world to meet and exchange views in Tampere Hall Finland.

According to the organizer, "In 2017 more than 600 participants are expected to attend."

MPD 2017 will offer views of top class invited speakers from leading industry and academia on different aspects of outcome economy as well as the topical Industrie 4.0 and Industrial Internet as enablers for new efficiency, productivity and business gains.

Please mark the dates in your calendar and pre-register below.

Tomas Hedenborg is Chairman of the Organising Committee.

Manufacturing Performance Days is organised biannually, and 2017 is the 6th consecutive event. Source: MPD Partner Client Register. More information: www.mpdays.com



Wednesday, January 18, 2017

Södra certifies cladding

Södra’s sawmill at Långasjö has been certified by Swedish Wood for the production of certified pre-painted cladding (Swedish: Certifierad Målad Panel, CMP). CMP is a guarantee for quality-assured and factory-painted external cladding panels.

A certified CMP supplier must meet the requirements and guidelines issued by Swedish Wood.

Södra began producing primed cladding at its sawmill in Långasjö in 2013. The painted cladding has been – and still is – a success, and sales are rising sharply every year.

CMP is taking Södra to the next stage of this development.

All stages of the CMP production process are documented to enable panel traceability and guarantee top quality.

The paints used in CMP production processes are tested and approved by accredited third-party organisations to meet the requirements of applicable standards and regulations.

The paints have been formulated for exterior wood surfaces and applied under optimum conditions, using the right amount of paint to ensure a long service life and uniform results.


Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners.

Södra is also an international forest industry Group, with 3,500 employees.

A balance between production efficiency and nature conservation guides everything the company does. Södra produces timber, interior wood products, paper and textile pulp, and green energy.

They use every part of the tree, and are always looking to develop new products from this fantastic, renewable raw material.

Södra is one of the leading European suppliers of pulp for the global market, and has one of the largest sawmill operations in Sweden.

Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

Source: Södra




Saturday, November 19, 2016

The American forestry industry is a critical element of U.S. manufacturing

The American forestry industry is a critical element of U.S. manufacturing and economies of communities nationwide. 650 facilities operate in the sawmill, millwork, and treating sectors.

11 million U.S. landowners managing 640 million acres depend on a strong domestic lumber industry.

The U.S. softwood lumber industry is under severe strain from unfairly traded imports of lumber from Canada. Canadian lumber producers claim that any disadvantage for U.S. producers is due to inefficiency in the U.S. industry.

But, the U.S. lumber industry is highly competitive and is rated among the most efficient lumber industries in the world. Independent studies, including Canadian studies, show that the cost of manufacturing lumber in the United States is comparable to or lower than the cost in Canada.

The Canadian industry's only real advantage over the U.S. industry is access to taxpayer-subsidized Canadian timber, which dramatically -- but artificially and unfairly -- lowers Canadian production costs.

The U.S. competitive market naturally discourages inefficiency. Operating in a market, U.S. mills that cannot compete effectively will not survive. In a competitive market, the cost of timber accounts for 60-70% of variable manufacturing costs and will rise as lumber prices rise.

In stark contrast, the Canadian government -- which owns virtually all timberland in Canada -- shields Canadian lumber companies from market forces by artificially lowering those companies' wood costs by charging noncompetitive, below market prices for government timber and by distorting private log markets.

Thus, the alleged efficiency advantage of Canadian lumber is based solely on the massive subsidies enjoyed by Canadian lumber manufacturers.

The Canadian regulatory system provides special breaks for failing mills and discourages competition through limits on tenure transferability.

This regulatory system, along with other systemic economic distortions, helps keep Canadian mills with high cost structures in business, facilitating uneconomic production and unfair competition.

In addition to providing unfair subsidies, Canadian provinces have instituted other policies designed to maximize jobs and production in the Canadian industry -- including minimum harvest requirements, domestic processing mandates, and log export restrictions -- resulting in artificially high levels of timber harvests and lumber production even when the market is oversupplied.

The end-result is that Canadian companies unload excess production into the U.S. market at a cost of thousands of good-paying American jobs.

Source: The US Lumber Coalition


Monday, September 19, 2016

Digital Storytelling

Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire.

Our goal is to attract, reward and engage our readers by telling incredible personal stories. Stories have real power to hold human attention and shape our thinking. Our minds are 'traveling all over the place' all the time. The most fundamental challenge we face in the attention economy: how to pin down the wandering mind? Let's try this: uniting an idea with an emotion.


Why is persuasion so difficult, and what can you do to set people on fire? A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story. There are two ways to persuade people.

The first is by using conventional rhetoric, which is what most executives are trained in. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis. That’s not good enough, because people are not inspired to act by reason alone.

We communicate through stories and learn from them.  The human mind is a wanderer by nature. Studies show that we spend about half of our waking hours spinning fantasies. In normal life, we spin about one-hundred daydreams per waking hour.
PEOPLE. We try to use faces whenever possible.

PRODUCT. Our goal is to disclose a deeper insight.

PROBLEM. It's our job to show how the problem was solved.

PROCESS. How the job was done.

PRICE. Return on Investment.

PROMOTION. Popularize story through key-note presentations.

PLACE. Where is the wonder-kid located?

POLITICS. Core values.

POINT OF SALES. How did they get in touch?

PHOTO. Interesting presentations have more images than words. 

PRODUCTIVITY. Follow the Money! 
Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.



Thursday, September 15, 2016

Mobile and stationary technology in daily use

It's possible for you to make a movie at any time with original sound and worldwide customers.


The press team is celebrating with genuine content and written stories available for clients in 75 countries around the globe. We're available and ready to produce daily demonstrations.

Wednesday, September 07, 2016

Veisto HewSaw SL250 3.3

Hewsaw Machines 2012. Looks to me as clean and modern compared to many other sawmill.

Someone says, "the best machine ever seen." [legrand37}

Thursday, September 01, 2016

Polkky wood processing in Northern Finland

Pölkky Oy is the largest private wood processing company in Northern Finland (6.4.2011).

The sawmills and further processing facilities run by Pölkky Oy are located in the heart of Finland's best raw timber region, in Kuusamo and Taivalkoski. Pine represents 70% and spruce 30% of our production.

Pölkky also has a pressure treatment facility in Oulu. The work is carried out using modern production technology and with a respect for tradition.

Their modern, efficient facilities uphold the high quality standard of our wood products, today and in the future. The company has forty years of experience in wood processing. Their objective is to provide our customers with exactly the products they are looking for.

Helge: Today, they've a sawmill in Kajaani as well.

Wednesday, July 13, 2016

The Arctic Circle Design Forum

We worked through the entire magazine layout, deciding on the fall of features, the basic design of the contents page. The Barents Regions appears to be much more compelling on paper than in reality during a rainy day.


She smiled thinking, those were the days. The group in the car was waiting for her, with coffee already poured. Helge didn't look at all busy.

- Well I do get a lot of calls but I really only want to run the business and do the PR with major clients in Narvik and Kiruna.

We all know that magazines come and go like changes to the weather and people drop bundles of cash in the process.

The Social Media Start-ups are particularly vulnerable because they'll be at the upper end of the market where casualties are the highest and others to struggle badly are the very bottom end where hobbyists and other amateurs make unwise decisions to become publishers.

The fundamental consideration aside from secure and adequate funding is to know what to do.  Our fundamental business is to overwhelm readers, then that's what we've got to concentrate on.

Saturday, March 19, 2016

Mexico open for business


According to The Economist March 12th 2016, Mexico continues to carry the torch for globalization. Brazil, the other giant of the Americas, seems as protective as ever. China isn't that open either.

The World Bank calculates that Mexico is one of the most open large economies in the world: exports and imports are equivalent to 66% of thee GDP, compared with 26% for Brazil and 42% of China.

Boston Consulting Group reports that "77% of Mexicans are optimistic about the future and only 6% are telling that they're pessimistic".

Mexico is now one of the world's top 15 manufacturing economies and of its top five car producers. Mexican consumers now have access to a huge range of multinational brands: marketers refer to young, middle-class Mexicans as the "Children of NAFTA", because their taste is so cosmopolitan.

International Mexican companies have the huge advantages of speaking one of the world's most popular languages, and sharing a 1,900-mile (3,100 km) border with North America.