Our goal is to attract, reward and engage our readers by telling incredible personal stories. Stories have real power to hold human attention and shape our thinking. Our minds are 'traveling all over the place' all the time. The most fundamental challenge we face in the attention economy: how to pin down the wandering mind? Let's try this: uniting an idea with an emotion.
Why is persuasion so difficult, and what can you do to set people on fire? A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story. There are two ways to persuade people.
The first is by using conventional rhetoric, which is what most executives are trained in. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis. That’s not good enough, because people are not inspired to act by reason alone.
We communicate through stories and learn from them. The human mind is a wanderer by nature. Studies show that we spend about half of our waking hours spinning fantasies. In normal life, we spin about one-hundred daydreams per waking hour.
PEOPLE. We try to use faces whenever possible.Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.
PRODUCT. Our goal is to disclose a deeper insight.
PROBLEM. It's our job to show how the problem was solved.
PROCESS. How the job was done.
PRICE. Return on Investment.
PROMOTION. Popularize story through key-note presentations.
PLACE. Where is the wonder-kid located?
POLITICS. Core values.
POINT OF SALES. How did they get in touch?
PHOTO. Interesting presentations have more images than words.
PRODUCTIVITY. Follow the Money!