Saturday, November 19, 2016

The American forestry industry is a critical element of U.S. manufacturing

The American forestry industry is a critical element of U.S. manufacturing and economies of communities nationwide. 650 facilities operate in the sawmill, millwork, and treating sectors.

11 million U.S. landowners managing 640 million acres depend on a strong domestic lumber industry.

The U.S. softwood lumber industry is under severe strain from unfairly traded imports of lumber from Canada. Canadian lumber producers claim that any disadvantage for U.S. producers is due to inefficiency in the U.S. industry.

But, the U.S. lumber industry is highly competitive and is rated among the most efficient lumber industries in the world. Independent studies, including Canadian studies, show that the cost of manufacturing lumber in the United States is comparable to or lower than the cost in Canada.

The Canadian industry's only real advantage over the U.S. industry is access to taxpayer-subsidized Canadian timber, which dramatically -- but artificially and unfairly -- lowers Canadian production costs.

The U.S. competitive market naturally discourages inefficiency. Operating in a market, U.S. mills that cannot compete effectively will not survive. In a competitive market, the cost of timber accounts for 60-70% of variable manufacturing costs and will rise as lumber prices rise.

In stark contrast, the Canadian government -- which owns virtually all timberland in Canada -- shields Canadian lumber companies from market forces by artificially lowering those companies' wood costs by charging noncompetitive, below market prices for government timber and by distorting private log markets.

Thus, the alleged efficiency advantage of Canadian lumber is based solely on the massive subsidies enjoyed by Canadian lumber manufacturers.

The Canadian regulatory system provides special breaks for failing mills and discourages competition through limits on tenure transferability.

This regulatory system, along with other systemic economic distortions, helps keep Canadian mills with high cost structures in business, facilitating uneconomic production and unfair competition.

In addition to providing unfair subsidies, Canadian provinces have instituted other policies designed to maximize jobs and production in the Canadian industry -- including minimum harvest requirements, domestic processing mandates, and log export restrictions -- resulting in artificially high levels of timber harvests and lumber production even when the market is oversupplied.

The end-result is that Canadian companies unload excess production into the U.S. market at a cost of thousands of good-paying American jobs.

Source: The US Lumber Coalition


Monday, September 19, 2016

Digital Storytelling

Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire.

Our goal is to attract, reward and engage our readers by telling incredible personal stories. Stories have real power to hold human attention and shape our thinking. Our minds are 'traveling all over the place' all the time. The most fundamental challenge we face in the attention economy: how to pin down the wandering mind? Let's try this: uniting an idea with an emotion.


Why is persuasion so difficult, and what can you do to set people on fire? A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story. There are two ways to persuade people.

The first is by using conventional rhetoric, which is what most executives are trained in. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis. That’s not good enough, because people are not inspired to act by reason alone.

We communicate through stories and learn from them.  The human mind is a wanderer by nature. Studies show that we spend about half of our waking hours spinning fantasies. In normal life, we spin about one-hundred daydreams per waking hour.
PEOPLE. We try to use faces whenever possible.

PRODUCT. Our goal is to disclose a deeper insight.

PROBLEM. It's our job to show how the problem was solved.

PROCESS. How the job was done.

PRICE. Return on Investment.

PROMOTION. Popularize story through key-note presentations.

PLACE. Where is the wonder-kid located?

POLITICS. Core values.

POINT OF SALES. How did they get in touch?

PHOTO. Interesting presentations have more images than words. 

PRODUCTIVITY. Follow the Money! 
Stories powerfully hook and hold human attention because, at a brain level, whatever is happening in a story is happening to us and not just them.



Thursday, September 15, 2016

Mobile and stationary technology in daily use

It's possible for you to make a movie at any time with original sound and worldwide customers.


The press team is celebrating with genuine content and written stories available for clients in 75 countries around the globe. We're available and ready to produce daily demonstrations.

Wednesday, September 07, 2016

Veisto HewSaw SL250 3.3

Hewsaw Machines 2012. Looks to me as clean and modern compared to many other sawmill.

Someone says, "the best machine ever seen." [legrand37}

Thursday, September 01, 2016

Polkky wood processing in Northern Finland

Pölkky Oy is the largest private wood processing company in Northern Finland (6.4.2011).

The sawmills and further processing facilities run by Pölkky Oy are located in the heart of Finland's best raw timber region, in Kuusamo and Taivalkoski. Pine represents 70% and spruce 30% of our production.

Pölkky also has a pressure treatment facility in Oulu. The work is carried out using modern production technology and with a respect for tradition.

Their modern, efficient facilities uphold the high quality standard of our wood products, today and in the future. The company has forty years of experience in wood processing. Their objective is to provide our customers with exactly the products they are looking for.

Helge: Today, they've a sawmill in Kajaani as well.

Wednesday, July 13, 2016

The Arctic Circle Design Forum

We worked through the entire magazine layout, deciding on the fall of features, the basic design of the contents page. The Barents Regions appears to be much more compelling on paper than in reality during a rainy day.


She smiled thinking, those were the days. The group in the car was waiting for her, with coffee already poured. Helge didn't look at all busy.

- Well I do get a lot of calls but I really only want to run the business and do the PR with major clients in Narvik and Kiruna.

We all know that magazines come and go like changes to the weather and people drop bundles of cash in the process.

The Social Media Start-ups are particularly vulnerable because they'll be at the upper end of the market where casualties are the highest and others to struggle badly are the very bottom end where hobbyists and other amateurs make unwise decisions to become publishers.

The fundamental consideration aside from secure and adequate funding is to know what to do.  Our fundamental business is to overwhelm readers, then that's what we've got to concentrate on.

Saturday, March 19, 2016

Mexico open for business


According to The Economist March 12th 2016, Mexico continues to carry the torch for globalization. Brazil, the other giant of the Americas, seems as protective as ever. China isn't that open either.

The World Bank calculates that Mexico is one of the most open large economies in the world: exports and imports are equivalent to 66% of thee GDP, compared with 26% for Brazil and 42% of China.

Boston Consulting Group reports that "77% of Mexicans are optimistic about the future and only 6% are telling that they're pessimistic".

Mexico is now one of the world's top 15 manufacturing economies and of its top five car producers. Mexican consumers now have access to a huge range of multinational brands: marketers refer to young, middle-class Mexicans as the "Children of NAFTA", because their taste is so cosmopolitan.

International Mexican companies have the huge advantages of speaking one of the world's most popular languages, and sharing a 1,900-mile (3,100 km) border with North America.


Wednesday, March 16, 2016

Continued Stable Profit Development for Raute

September 30, 2015 Raute's CEO Tapani Kiiski told that the global economy and market situation in its operating environment had, as a whole, taken a slightly more uncertain direction over the past few months.

This trend, together with the timing of customers’ investment plans, led to a low order intake in the third quarter of 2015.

Tapani Kiiski did not, however, consider a low order intake in one quarter to be a cause for concern. Thanks to a strong order intake in the first half of the year, Raute's net sales increased and their order book remained strong.

Demand for Raute's technology services, in particular spare parts, remained good, which is an indication of the good capacity utilization rates of its customers’ production plants.

Raute can thus have confidence in the near future.

Source: http://www.eurolignum.com/




Wednesday, March 09, 2016

Cluetail and KK-Net offer compelling opportunities


Trade fairs and exhibitions offer compelling opportunities to show your products and services to new potential customers, as well as to the media and the public. 

So you invest handsomely in events, in hopes to boost your brand’s visibility, to improve and enlarge your business network, and to generate sales leads. 

But do you really get the best possible result from your exhibition stand?


Cluetail and KK-Net have teamed up to improve your ROI with what we call exhibition content marketing.

We take an integrated marketing communications approach to your efforts. All your marketing communications instruments should be aligned with your brand and marketing strategy.

This implies consistent messaging across your channels, including your presence at trade fairs and exhibitions. Hence exhibition content marketing.

We help you to compare various exhibition opportunities and select your event participation in alignment with your other marketing instruments.

We then develop and execute a content marketing plan with you, aimed at capturing the attention of relevant customers and stakeholders before, during and after events.


Thursday, February 25, 2016

Ligna 2015 Video

LIGNA reflects rapid strides made by Industry 4.0

Live demonstrations of furniture production in simulated factory settings were right on target for LIGNA visitors, offering them a first-hand glimpse of the benefits of integrated manufacturing. 

There was also a wealth of information to support attendees in their future purchasing decisions, with exhibitor presentations focusing strongly on the aspects of flexibility and economic efficiency.

The new ideas for customized mass production featured at this year’s LIGNA will set the agenda in the woodworking and wood processing sector for years to come.

http://www.ligna.de/en/news-trends/mediathek/videos/video-detail.xhtml?id=6272