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The experience economy

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"The experience economy: the evaluation of emerging market opportunities for growing your business" is the title of an e-book presentation by e-Strategic Research, inc, the California based market research consultancy. The e-report offers a synthesis of theory and practice as it relates to marketing strategy within the Experience Economy framework. The story begins with a brief introduction on the work of Pine and Gilmore, two thought leaders that lay out the first comprehensive framework for defining The Experience Economy, and who offer to us a convincing argument as to why the Experience Economy is something we all need to explore". Creating an experience which invites consumers into a world where they become immersed with the product, the brand, and the firm’s core value represents the new marketing paradigm of the experience economy.