Digg and Dell

Dell launched "IdeaStorm", a Digg-style customer feedback site which invites users to submit and vote on ways to improve the company's product line and service.

That's a true innovation. This means big corporation asking users, clients and potential clients, how to make products and services better. User Generated Product / Service development.

Creating such a public and transparent feedback-loop is a brave move by a company that is too often associated with exploding laptops and poor customer support, and which has long been the blogosphere's favorite football. But the pay-off could be significant. Steve O'Hear reports.

Innovation takes courage. Leaders can't be afraid of the reactions of masses. Political leaders should be familiar with this. But this is probably new for the industry.
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