Research and Intelligence

Market Research | For online merchants, the feedback customers provide on blogs or at a site's review page is valuable because it is more honest than what you would garner from focus groups or surveys.
  1. Endgadget
  2. Slashdot
Competitive Intelligence | In regard to keeping an eye on the competition, information is freely available on the Internet. Blogs and message boards such as Engadget and Slashdot are cited as examples of sources for breaking news on dates and venues for product launches, shifts in management and even research and development ideas in the pipeline of both large and small businesses.

Product Development | The two biggest advantages of engaging customers, according to the research, is that it generally involves the most loyal shoppers and can be cheaper than rating, testing and even creating a product on your own.
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