Cisco about Corporate Blogging

April 21, 2007

Web 2.0 San Fransisco

By digitalvillages

I've been looking into Finnish Business and Corporate blogging. The result isn't very impressive. Googled Corporate Bloggers and did find a few. I didn't expect that CEO's of big companies would be blogging. That's not yet very usual in US either. But I expected that the high-tech nation Finland would show up more corporate and business blogs.

This session, described below, explains Cisco's attitude to blogging. Read more about it at Web 2.0 Expo in San Fransisco. There were a few particpants from Finland as well. Read more about it at Omasana in Finnish.

Session

Blogging for Business

Jeanette K. Gibson, New Media, Corporate Communications, Cisco Systems, Inc.

Track: Marketing and Community
Date: Tuesday, April 17
Time: 8:30am - 9:20am
Location: 2002

Blogs... they aren't just for cat lovers anymore. Companies like Cisco, Southwest Airlines, and even WalMart are using blogs, podcasts, and videos to reach customers, employees, and shareholders -- sometimes with excellent results, other times not so much.

Find out how businesses can use blogs and other forms of online communication to reach out and inform their customers, connect with their employees and their community, and create conversations and relationships that last.

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