Design to make it easy
More and more companies are beginning to realize that their relationships with customers-and therefore customers’ impressions of their brand, are almost entirely mediated by technology, such as digital products, Web sites, and automated telephone systems. As a result, more companies are also realizing that interaction and experience design should be a core part of their business.
Unfortunately, most companies have no idea how to build an internal design practice. Much less how to integrate that practice into their organizational structures, processes, and culture.
Integrating design isn’t like plugging in a new telephone system. It requires careful planning and commitment to cultural change. Based on Cooper’s experience with hundreds of projects and companies, Kim Goodwin will discuss what it takes to build an effective and lasting focus on design.