Loose wire blog: Web 2.0 Ain't About the Technology

Helge: I will take this a step further down the line. What about the paper industry? Are they still thinking in terms of paperless office of the future? I was reading a KCL (a research institute for pulp, paper and board manufacturing) report indicating that people use paper more than ever.

Helge: Are they getting it that the news and and collaboration is moving from the print media to the new electronic media? It's also very much about technology. This simple blog applet is actually compensating for a printing machine. I don't need a distribution organization either. The post office, when did I visit it the last time?

Helge: The paperless office is probably somewhere down the stream but communication is moving over to the new medias. Facebook, blogs, Second Life, Flickr, Twitter and Jaiku are practical platforms for information exchange. They are like the hammer and the nail in the building of a construction. The users are the real thing about the new media. Their shift from old to new is going to determine where we are heading.

loose wire blog: Web 2.0 Ain't About the Technology: "Web 2.0 Ain't About the Technology Scoble makes some good points in a blog posting about why Microsoft, and more specifically his old boss Steve Ballmer, doesn't get Web 2.0. I don't agree with everything Robert says, but he has an understanding of this era of the web born of living and working in its eye the past seven years: “There can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years. That’s for sure,” Ballmer said.

When I worked at Microsoft I heard this over and over and over again from various engineers and program managers who STILL haven’t competed effectively with WordPress, Flickr, Skype, YouTube, or any of the other things over the years I’ve heard this “we can build that in a few weeks” kind of arrogant attitude attached to.

Why aren’t they succeeding? Because eBay is NOT about the technology. It’s about the community and unless you have something that’ll convince the buyers and sellers all to switch all at one moment you’ll never be able to take eBay’s market away. Translation: it’s too late and eBay has huge defensibility around its business because people won’t move away from it even if you demonstrate 5x better technology."

Helge: I see that Jeremy Wagstaff is related to the old paper media. I'm curious about the future of printed media. Pulp and paper have been corner stones of Finnish economy for over one hundred years. How big changes are we going to see in the P&P industry? Packaging is still going to be an important industry, but what about books, newspapers, and advertising. How fast is all this moving over to the electronic - new media? I expect, with increasing speed.
  • Email Address: Email Me
  • Skype Name: jwagstaff
  • Website: http://loosewireblog.com
  • Location: Indonesia
About the writer of Loose wire blog: I'm a technology columnist, author and journalist, writing for The Wall Street Journal and the BBC.

I'm a technology columnist for WSJ.com, the Wall Street Journal Asia, doing a weekly slot for the BBC World Service, and also trying to write a book about an obscure former Southeast Asian president. Maybe this explains why my evenings seem remarkably free.

My Loose Wire column has been running in various Dow Jones publications for more than six years. Its current home is in the Weekend Journal of The Wall Street Journal Asia (out on Fridays) and The Wall Street Journal Online (easier to reach but you'll miss great illustrations from Ingo Fast.)

Anyway, the book: I'm working on a non-fiction account of the fall of Indonesian president Suharto, but don't hold your breath on that one as it's been a while now.

If you're into radio, I also appear on the BBC's World Service radio's Business Daily. And for the glossy set, I write a column for the upmarket and classy travel magazine DestinAsian.

I am married to someone I don't deserve and am based in Jakarta, Indonesia.

Helge: Pulp and paper manufacturing is moving from North-America and Europe to Asia and South-America.



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