A Brand You World: Global Summit: Evangelizing Evangelists to Build a Business and Build Your Brand

Helge: building brand evangelism...

A Brand You World: Global Summit: Evangelizing Evangelists to Build a Business and Build Your Brand: "Evangelizing Evangelists to Build a Business and Build Your Brand Guy_kawasaki

An entrepreneur panel moderated by Guy Kawasaki In today’s market place, building brand evangelists for your product or service – be it your customers, employees or partners – is one of the most effective ways to build your business. Evangelism, as defined by author, consultant and entrepreneur Guy Kawasaki, is the process of of convincing people to believe in your product or idea as much as you do.

Guy is an expert on how to find, train and recruit new evangelists.and has presented and written extensively on the subject. In this panel, Guy will be asking other top marketing and business experts to share their perspectives on how they have created buzz and used new technology to build their own brands and create their own team of brand evangelists."
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