ECRM Guide

ECRM Guide: "A true small business has anywhere from two to about 25 employees (or at the most 50), is owner-managed and does not have a professional-management layer of vendor capital (i.e., growth is organic).

Helge: Good to know US Small Biz definition.

NetBooks claims that according to the U.S. Census, IRS and Small Business Administration numbers there are 5.1 million true small businesses in the country. A true small business is very different from a small enterprise, Evers said.

Helge: Differentiation of small business and small enterprise.

For example, while NetBooks has 40 employees, Evers said his company isn't a true small businesses between it's planning to grow much bigger. In fact, he said, NetBooks uses Netsuite to run its business. But just because a business doesn't plan to grow beyond 50 employees doesn't mean the owner doesn't want, or need, to control all aspects of his or her business through one centralized dashboard.

Helge: How to manage a small business.

Typically, small businesses patch together applications for bookkeeping, sales, inventory management, invoicing and so on and devote man-hours to make it all work. However, Evers said, small business owners are finding that every part of the business is interconnected, and they are looking to automate everything.

Helge: Interconnected!

On-demand, or software as a service (SaaS), applications are now within the grasp of most small businesses, Evers said. "What's really helped is broadband for small businesses." Going with SaaS, not only eliminates hardware and related IT costs, but also, according to Evers, it ensures a more secure environment for business data.

Helge: Broadband is opening up new avenues. I agree. CRM.

Security is a big risk for small businesses, Evers said, whether the risk comes from disgruntled employees or hard drive failures. "It's almost irresponsible to keep your data on your computers." NetBooks data, he said, is protected in a hosting facility that features bank-grade security, redundant infrastructure and continuous data backup."

Helge: Security and Human Resources Management.


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