Myspace & Google Join Forces on Social App Development

Myspace & Google Join Forces on Social App Development: "Myspace & Google Join Forces on Social App Development MySpace and Google are joining forces to launch OpenSocial — a set of common APIs for building social applications across the web.

Helge: I got some news about this yesterday.

The partnership spearheads an initiative to standardize and simplify the development of social applications. “Our partnership with Google allows developers to gain massive distribution without unnecessary specialized development for every platform,” said Chris DeWolfe, Chief Executive Officer and co-founder of MySpace.

Helge: Integration, standardization and collaboration...sounds good.

“This is about helping the start-up spend more time building a great product rather than rebuilding it for every social network. We’re pleased to collaborate with Google to establish a landmark standard for social applications.”

Helge: This is a clever approach.

As a founding member of OpenSocial, MySpace will provide critical user mass and platform guidance. The OpenSocial standards are designed to evolve through contribution from the open source community and as new features are developed by various partners.

Helge: Critical mass against Facebook.

Global members of the OpenSocial community include Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.

Helge: Impressive team.

“As the most trafficked website in the country and the most popular social network in the world, MySpace is one of the leading forces in the global social Web,” said Dr. Eric Schmidt, Chairman of the Executive Committee and Chief Executive Officer of Google.

Helge: MySpace has to fight Facebook as well.

“We’re thrilled to grow our strategic relationship with MySpace by joining forces on this important initiative.”

Helge: Strategic Alliance.


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