How to Change the World: The Zen of Business Plans

How to Change the World: The Zen of Business Plans: "Put in the right stuff. Here's what a business plan should address:
  1. Executive Summary (1)
  2. Problem (1)
  3. Solution (1)
  4. Business Model (1)
  5. Underlying Magic (1)
  6. Marketing and Sales (1)
  7. Competition (1)
  8. Team (1)
  9. Projections (1)
  10. Status and Timeline (1), and
  11. Conclusion (1)
Essentially, this is the same list of topics as a PowerPoint pitch. Those numbers in parenthesis are the ideal lengths for each section; note that they add up to eleven.

As you'll see in a few paragraphs, the ideal length of a business plan is twenty pages, so I've given you nine pages extra as a fudge factor."


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