NewsFactor Network | Google Knol: 'Brilliant Web Marketing Strategy'

NewsFactor Network | Google Knol: 'Brilliant Web Marketing Strategy': "Google is developing an online publishing system that many are saying could rival Wikipedia. Google's system will display content penned by folks who have knowledge about various subjects.

Google is calling the project 'knol,' which the company says stands for a unit of knowledge. Currently in the invitation-only beta stage, knol will allow people to develop Web pages oriented on a broad range of topics.

'There are millions of people who possess useful knowledge that they would love to share, and there are billions of people who can benefit from it. We believe that many do not share that knowledge today simply because it is not easy enough to do that,' wrote Udi Manber, Google's vice president of engineering, on the official Google blog."
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