Pew Research Center: Digital Footprints: Online Identity Management and Search in the Age of Transparency

Helge: Digital Footprints by Mary Madden, Senior Research Specialist; Susannah Fox, Associate Director; Aaron Smith, Research Specialist; and Jessica Vitak, Research Associate, Pew Internet & American Life Project December 16, 2007.

Pew Research Center: Digital Footprints: Online Identity Management and Search in the Age of Transparency: "The vast array of data points that make up 'personal information' in the age of online media are nearly impossible to quantify or neatly define.

Name, address, and phone number are just the basics in a world where voluntarily posting self-authored content such as text, photos, and video has become a cornerstone of engagement in the era of the participatory Web.

The more content we contribute voluntarily to the public or semi-public corners of the Web, the more we are not only findable, but also knowable.

Helge: I decided long ago to become visible on the net. The beginning of 2007 was the beginning of a channel re-organization. This process continued through the year.

Internet users are becoming more aware of their digital footprint.

Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out. And as more internet users have become comfortable with the idea of authoring and posting content online, they have also become more aware of the information that remains connected to their name online.

Helge: It never fades away...become more aware of the information that remains connected to their name online.

Nearly half of all internet users (47%) have searched for information about themselves online, up from just 22%, as reported by the Pew Internet Project in 2002. Younger users (under the age of 50) are more prone to self-searching than those ages 50 and older. Men and women search for information about themselves in equal numbers, but those with higher levels of education and income are considerably more likely to monitor their online identities using a search engine."

Helge: What is the meaning of the visibility? I feel there is a purpose and meaning. I like to tell about my existence and make sure that people know what we (KK-Net) are doing. What differs me from Paris Hilton? We are all part of the attention economy. I guess, she gets lots more than me. She don't need to write a blog to make herself known all around the world. I have to write several ;)




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