Recycling old Media Writings from 2005

Thursday, December 29, 2005 Media

The essence of media in the future is not just content and not distribution, but relationships. The Web is actually proof of just how out of touch most designers are.

Helge: I wrote this at the time when the project Design & Craft started.

Some of them, who have been considered great communicators and are now attempting to make micromovies and to get back into fashion news, does not even have a Web site. A blog? A podcast? I can't think of a designer who could succeed without having one.

Helge: Three years later, this is now a reality for many small designer companies.

Not many designers have the time, what with the demands of collections, stores, magazines and dressing celebrities. A blog could help to communicate and to maintain the relationship.

Helge: Blogging is still an under-used tool for personalization and communication.

Some of them have great looking websites and web boutiques. But the challenge goes beyond e-commerce. In all the online and offline discussions about developments in technology - in particular, the creation of interrelated Web and television programming not many fashion companies are mentioned as a possible participant.

Helge: It's not the one way communication that counts anymore.

Yet with a great percentage of European households equipped with broadband - and millions of households having annual incomes greater than euro 75,000 - fasion, arts, design and luxury-goods companies can't afford not to think how they might use their visual knowledge to get involved.

Helge: There is still billions of stories to be told. We're now entering an era of mobile broadband. That will change the possibilities of services on the move, building, contracting, engineering, technical support, maintenance, etc.

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