Taking Customer Relationship Management to the Max

Taking Customer Relationship Management to the Max: "One of the latest CRM applications available for SMBs comes from Maximizer Software, a player in that market since 1987 and a competitor of ACT software, another popular small business CRM product.

Helge: For small business, ok, go ahead...

The company recently released Maximizer CRM 10 Entrepreneur Edition, a program aimed at start-ups and individual professionals, is designed specifically for companies with one to 10 people.

Helge: Intended for micro companies.

The Entrepreneur edition completes the company's full line of CRM products, ranging from contact management to full-blown CRM. In addition to Entrepreneur, the Maximizer CRM 10 family consists of Group (up to 15), Professional and Enterprise editions.

Helge: All included. What do the clients want?

The software, which sells for $229, incorporates account and contact management with sales-opportunity, order, time and task management, Outlook integration, scheduling, reporting, sales coaching and document management capabilities.

Helge: I see!

Laurie McCabe, vice president of small business insights and solutions at AMI-Partners, said, 'CRM is just as vital to small companies as larger ones. It’s very hard to delight customers and prospects without a way to automate functions such as marketing, contact management, pipeline management and customer service.

Helge: It's important, yes!

Maximizer CRM 10 clearly establishes the company’s commitment to empowering SMBs with a product line that lets them start with a contact management solution and transition to full-featured CRM as their business matures," McCabe said.

Helge: Contact management and...

Entrepreneur, and the rest of the Maximizer CRM 10 line, is what's known as on-premises software, meaning that the software – and your company data) resides on your PCs and/or servers (unlike SaaS products like Salesforce.com that hosts the software program and stores your CRM data on its servers, which you then access over the Internet).

Helge: OK, I get it!

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