Salesforce and Google team to conquer the enterprise | Software as Services | ZDNet.com

Salesforce and Google team to conquer the enterprise | Software as Services | ZDNet.com: "Salesforce has just released the long-awaited integration of its CRM applications with Google Apps, embedding email, documents, online chat and integrated calendaring directly into its core sales force automation, marketing and customer service applications. I’ve had advance warning of this move," Phil Wainewright wrote in the white paper for today’s launch.

Phil Wainewright from ZDNet.com continues, "Here are the key takeaways in my view. Salesforce for Google Apps icon cluster. This is a huge validation for Office 2.0 — the whole notion of collaboration and productivity applications delivered from the cloud. Salesforce.com has more than 41,000 customers, including a growing number of large enterprises. It’s now saying unambiguously to all those customers that Google Apps is its preferred productivity suite. The integration is far in advance of anything achievable with MS Office. Product manager Kraig Swensrud, who has been closely involved with the project, described the Google Apps components to me as ‘first-class citizens’ within Salesforce.com."

Helge: This is paving the way for future SME business applications.
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