What is your color dialog

Monday, March 07, 2005

Emerging consumer trends and business ideas

LIFE CACHING An emerging consumer trend and related new business ideas:

"Trends are often a manifestation of new enablers unlocking existing human needs. Whenever you witness a revolutionary technology, changing societal values, or a rise in prosperity, expect an emerging consumer trend to be around the corner.

Point in case: collecting! Human beings (fueled by a need for self-worth, validation, control, vanity, even immortality) love to collect and store possessions, memories, experiences, in order to create personal histories, mementoes of their lives, or just to keep track for practical reasons.

And with the experience economy still gaining ground -- with consumers more often favoring the intangible over the tangible -- collecting, storing and displaying experiences is ready for its big moment."

This colorful photo is from Fiskars. Hantverksrundan was in making we tried to think about ways to attract customers to the "tours".

"What is your color?" was my question then. What should I ask today? "What is your message? What would you like to talk about?". Telling isn't and issue anymore. It's all about dialog.



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