Put RFID to work 13032009


13032009026
Originally uploaded by Helge V. Keitel
RFID and near field communication enables new store and shopping designs.

The future store concept takes advantage of

* RFID
* Signage
* New display architecture
* Fresh idea bout the store environment
* Mobile devices and near field communication for interaction
* The community manager using social media to listen to needs

The community manager could interact with clients over microblogs. Brightkite is a possible platform when we can publish photos from mobile devices easily.
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