Networking has been around for a long time
Networking isn’t a new idea. I was building business to business networks in the 70’s. Internet didn’t change my network strategy as much as I imagined.
Before Internet and Social Media, the network idea was more personal. Today, many people have 50 000 friends in their Twitter or Facebook accounts.
But if you want to get something done in your social network, it’s still the quality of your relationship that counts. Nobody can be "a real friend” with 50 000 individuals.
Personal branding and broadcasting is another aspect. Sure, we can broadcast messages to millions. Internet celebrities can use their friendship status to deliver their message to a large population. They seldom collaborate on even terms with their friends.