Tallinn BlogFest 2010 – May 25, 2010 – Olümpia hotel


Doors open. Networking. Coffee and biscuits.

Welcome by Robin Gurney (English)
NOTE: All presentations in Estonian unless marked

The Prospects of Open Innovation and Collaboration between Finland and Estonia: Helge V. Keitel, KK-Net (Finnish/English)
"There are millions of things we can do together. Social media opens new avenues for cross-border collaboration."

The State of the Estonian blogosphere: Toomas Toots, CEO, Freqmedia Inc.

The good, the bad and the ugly: Meelis Mandel, Editor in Chief, Äripäev
Meelis chooses some Estonian business blogs and says what's good or bad about them in his opinion.

Volcanic Ash Case Study: How and why Estonian Air, Estravel and the Estonian Foreign Ministry handled the Volcanic Ash Crisis with social media:
Maria Belovas, Uue Meedia Spetsialist, Avaliku Diplomaatia Osakond, Välisministeerium
Mari-Liis Rüütsalu, Turundus- ja Kommunikatsioonijuht, Estravel
Triin Tammert, Project Manager, Estonian Air
Followed by Q & A about the wider subject of social media use in crisis communications / public relations.

Facebook case study: Anneli Ohvril, Kommunikatsiooni toimkonna juht, Teeme Ära
How Estonian citizens used facebook to help clean up Estonia and what lessons could be applied to the business world.

Can social media grow Estonia? Ott Pärna, CEO, Arengufond
Ott describes the Estonian Growth Vision initiative and respective challenges for public engagement.
Delegates will be invited to discuss and debate the role of social
media helping meet the challenges issued at the recent Futures Forum 3.
The Growth Vision core team will follow up with the best and brightest
ideas and people.

Social Media Marcomms Strategy: Robin Gurney altex marketing (English)
Robin details the questions you need to ask inside your company before engaging in social media and suggests some metrics for measuring the business value.

Social media vs traditional media: friend or enemy? Arno Pae, Head of Strategy, OMD Estonia
In order to find out if traditional and social media compete or support each other we should look at their roles during brand lifecycle and consumer path to purchase.

Facebook Case Study 2: Kaidi Kerdt, Veinisõber Sommelier
www.facebook.com/Veinisober has over 6500 fans.
Kaidi shares strategy, results and lessons learned.

Networking, snacks, drinks, prize draw and party announcement sponsored by altex.
All those who attend Tallinn BlogFest 2010 / e!SOCIAL will be entered to a prize draw to win a free real time social media monitoring dashboard (supplied by altex marketing).
Video interviews of delegates, speakers and panelists by Unlimited Television. They will post a video here after the event.

Downstairs to the Englishman Pub for "further networking" ;)

P.S. We did consider having a presentation called "A Beginner´s Guide to Business Blogging" but when we found this blog post we thought we would simply share this instead. Well worth reading.

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