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Showing posts from October, 2010

The ROI of enterprise 2.0 learning

The ROI of enterprise 2.0 learning: "Three years ago, a staffer at Intel set up a wiki for sharing information among individuals throughout the company. It grew organically and has become a vital source of information throughout the company. Usage has surpassed a million page-views. The wiki is doing what knowledge management systems and intranets were supposed to do. The software was free. The wiki is self-maintaining. Benefits include time saved looking for things, less likelihood of using dated or inaccurate information, and accelerated ramp-up of new hires. If the system saves 30 minutes a week for its 20,000 active users, that’s more than 200 person-years, i.e. $30,000,000 or more in annual savings. The software was a free download. (Here’s a four-minute video on Intelpedia.)

– Lähetetty Google-työkalupalkin välityksellä"

Scott Monty explains what drives Ford’s social-media strategy | SmartBlog on Social Media

Scott Monty explains what drives Ford’s social-media strategy | SmartBlog on Social Media: "When it comes to return on investment, are you only thinking about units sold? Or are you also thinking about brand equity?

The sales funnel is pretty extensive with the automotive business, as you can imagine. … Somebody starts thinking about buying a car, they might not actually pull the trigger until six, nine months down the road. … I think where social media is most effective, at this point, is at the broad end of that funnel: awareness and just a basic level of engagement. And then when you get down as they’re closer, you can do more transactional things. But those are probably going to happen at the dealership level. So we kinda set the stage of general awareness and reputation for the company, as well as for a particular vehicle. But beyond that, it actually feeds into that local level. And that’s why it’s important for us now to start integrating with dealers and making sure they’r…

Microjobs could become a multibillion industry

Microjobs detected and organized: Microanalysis, implementation-schedule, compensation plan, requirements for service provider, objectives.MMicroanalysis of micro-jobs available: individual, organizational, institutionalDecoration of apartmentIImplementation-scheduleThursday, Friday, Saturday, SundayCCompensation plan, Cost of Job well doneAgreement RRequirements for service providerProven skill from previous assignmentsOObjectivesFinalized before this weekJJob-descriptionContinuously given during collaborative effort of participantsOOrganized guidance and supportAvailable all the timeBBenefits of micromanagement of tasksOn-site performance, testing of alternatives, not high-pressure but inventive and creative approach through collaboration

BBC News - Japan has fewest digital friends

BBC News - Japan has fewest digital friends: "Malaysians have the most friends on their social networks, while Japanese users have the fewest.

This is one of the findings of a large-scale research project, looking at online behaviour around the globe.

It also found that digital sources are overtaking TV, radio and newspapers as the media channel of choice for 61% of the online population around the world.

– Lähetetty Google-työkalupalkin välityksellä"

MeeGo sneak preview | the smartphone wars

MeeGo sneak preview | the smartphone wars : Coming to a handset near you. Summer 2011. A peek at the MeeGo UI. This is not the actual hardware guts or form factor. It's more for developers and smartphone stalkers. Nothing that impressed me, with the caveats stated above. Although, I do like the photo viewer.