Increasingly individual production

Increasingly individual production
Originally uploaded by Helge V. Keitel

Increasingly individual production. It was carmaker Henry Ford who adapted the interchangeable parts system created in Venice.

The benefits could be seen in the price of Ford's Model T.

Mass produced cars were charaterised by quality and relative cheapness - but also by the inflexibility of their design.

Managers at Toyota took up the challenge of mass customisation, and found a way to match customer requirements.