Direct to Customer Distribution Channel


Imagine, this was my humble idea about the woods wide web 1995. We were working with UPM – United Paper Mills – in France and the biggest French sawmill in Niederhashlach.

Great, we’d a pretty good idea about the use of mobile technology to support the Fast Fresh Flow of timber to the sawmill.

Our ideas represented appropriate use of digital data to improve the profitability of supply chain operations.

Today, seventeen years later, most of that is available for everyone. Still, the use of Fast Fresh Flow is far from optimized.

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