Why Apple Made it
We read confusing stories about the Apple iPhone. The company didn’t spend a dime on marketing while the media grasped the product from the very beginning. iPhone became the most admired gadget in the blogosphere and social media surrounding. But Apple did a lot of marketing research, the company knew very well what the general public was expecting. They did have a very smart product placement program: iPhones and iPads are now seen in Hollywood movies.
Facebook and Twitter is now getting the same treatment on a global scale. We’re experiencing the first ever Social Media driven Olympics in London 2012. Nokia never grasped the importance of global brand building in collaboration within the open & free environment. My conclusion: they didn’t have the right product at the right time.